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Hey, I'm Simon.

Small & medium-sized companies generate more data than ever — but rarely have the in-house team to turn it into decisions. I set out to fix that. With 20+ delivered projects, I give growing companies the data clarity that used to be reserved for the big players.

I operate as your external data department — from first pipeline to final dashboard.

The promise I make to every client:

You focus on your business.
I'll handle the data.

"I founded UrbanVenture because a CEO shouldn’t have to worry about SQL joins or broken data pipelines. You should simply wake up to the right numbers on your screen. Having studied both business strategy and data science, I bridge the gap — so nothing gets lost in translation. With 20+ successful projects delivered, I act as your fractional data department—senior expertise without the full-time overhead."
— Simon Urban
Why Me

Trained at the Top. Tested in the Field.

The education to understand complex data. The business background to know what actually matters. The track record to back it up.

20+ Projects, Real Results

Automated reporting that saved 16 hours/month. Dashboards that replaced six disconnected data sources. AI tools that recovered capital from overstock. Every project started with a business problem — not a technology wish list.

World-Class Data Training

MSc in Business Analytics from Esade — ranked #1 in EU (Eduniversal 2024). From machine learning on millions of datapoints to statistical forecasting, I bring the same methods used by industry leaders — tailored to your scale.

Fluent in Business & Data

Two Master's degrees in two years — one in Business Analytics, one in Entrepreneurship. I understand your P&L and your data pipeline. You get the right solution, communicated clearly — no translation layer needed.

Built for European Business

Dual Bachelor's degrees from Germany and the USA, two Master's from Spain. I understand European compliance (GDPR), cross-border operations, and the realities of running a growing company in the EU.

How I Drive Value for Your Business

With 20+ successfully delivered projects, I provide the high-level expertise of a senior data department without the overhead of a full-time data team. Whether you are running on Microsoft (Azure/PowerBI) or Google Cloud, I build the systems that stay out of your way.

Reliable, Scalable Data Foundation

I build and maintain the 'plumbing' — SQL databases and automated pipelines that ensure your data is clean, secure and where it needs to be.

Insightful Data Analytics & Reporting

I transform raw data into intuitive dashboards. From automated weekly sales reports for your Sales Reps to high-level executive overviews, you get the truth, in real-time.

Actionable Recommendations Powered by AI

I build custom tools that do the heavy lifting for you— e.g. calculating optimal purchase orders to save capital and identifying overstock that needs to be liquidated.

Security & Governance

I ensure GDPR-compliant access rights so every user sees exactly what they need — and nothing they don't.

Impact on Companies

How I've helped companies like yours

The "Monday Morning" Transformation (Sales Automation)
Challenge: Sales Director spent 4 hours every Monday manually creating reports.
Solution: Automated SQL-to-Email pipeline triggering every Sunday night.
Impact: 100% time reclaimed for the Director; Sales Reps start Monday with fresh data.
Capital Recovery (Inventory Intelligence)
Challenge: "Lazy capital" tied up in overstock with no clear buy/sell signals.
Solution: Built an AI purchase-recommendation engine in the Microsoft environment.
Impact: Procurement time reduced to minutes; thousands of Euros in stagnant stock identified.
The Data Fortress (Governance)
Challenge: Privacy risks due to sensitive margin data being visible to all staff.
Solution: Overhauled PowerBI architecture with Row-Level Security.
Impact: Full GDPR compliance and executive peace of mind.
Predictive Product Recommendations (Machine Learning)
Challenge: An international retailer needed to predict which additional products customers would enjoy to drive cross-sell revenue.
Solution: Programmed a machine learning model trained on 35 million datapoints to generate personalized product recommendations.
Impact: Data-driven cross-sell recommendations at scale — replacing guesswork with precision.
Predictive Maintenance (IoT & ML)
Challenge: Costly unplanned machine downtime at a manufacturing client.
Solution: Created dashboards for 70 users enabling remote machine health checks and initial failure analysis. Built a proof-of-concept machine learning (ML) model that predicts machine outages before they happen.
Impact: Shift from reactive repairs to planned maintenance — avoiding costly production downtime.
Customer Segmentation at Scale (Marketing Intelligence)
Challenge: A B2B company needed targeted marketing campaigns but had no way to segment their diverse customer base.
Solution: Built a tool that collected and processed data from 51,000 company websites, grouping business customers into similar clusters.
Impact: Enabled precision marketing campaigns based on data, not guesswork.

Why Work With Me?

Forget agency overhead and junior account managers.
When you work with me, you get direct access to the engineer.
I prioritize business results over technical jargon: if it doesn't save you time or make you money, it’s not worth building.

Book a Discovery Call

No tech jargon. Just a conversation about your business goals.